Journal of International Business and Economy





file #1       1._Hussain_et_al_(2016).pdf (405.8 KB)   download : 7
subject   
Wine Tourism: Involvement and Intention of Potential Tourists to Visit California Wineries: East vs. West
Mahmood Hussain, Roblyn Simeon, and Lutfus Sayeed
Volume 17, Number 2, Fall 2016, pp. 6 ~ 19

This paper investigates the effects of consumers’ involvement in the pre-purchase stages on their willingness to visit wineries in California. The extant theory provides support for a positive linkage between product involvement, consumption, and propensity to visit a wine destination. Using a simple yet elegant model, and focusing on only two pre-purchase stages (cognitive and affective) of consumer behavior, the findings suggest while Asian consumers do not yet seem enthusiastic about wine consumption, they do seem to engage in information search prior to drinking wine. Also, California wineries need differentiated marketing strategies to attract wine tourists from Asia and Europe.  

Key Words: wine consumption, wine tourism, consumer involvement, California

hit : 775      
prev
Cross-Border Funding and Microfinance Mission Drift: Evidence from Sub-Saharan Africa
Akem Noela Forkusam
Volume 17, Number 2, Fall 2016, pp. 20 ~ 40
next
Guest Editors’ Introduction to Special Issue on Emerging Research in Business and Economics across Countries
Carlos Omar Trejo-Pech and John F. Manley
Volume 17, Number 2, Fall 2016, pp. 1 ~ 5
list